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Your social media marketing application has a component written in Ruby running on AWS Elastic Beanstalk. This application component posts messages to social media sites in support of various marketing campaigns. Your management now requires you to record replies to these social media messages to analyze the effectiveness of the marketing campaign in comparison to past and future efforts. You've already developed a new application component to interface with the social media site APIs in order to read the replies. Which process should you use to record the social media replies in a durable data store that can be accessed at any time for analytics of historical data?